Ryan sits down with Peter Murphy Lewis to talk about how storytelling can help developers and builders attract better talent and build stronger teams. They break down simple, practical ways to use video and real stories to stand out in today’s labor market.
How to Lead a Custom Home Team with Bill Reiman

Episode Overview
In this episode, Ryan talks with Bill Reiman, CEO of R.K. Reiman Construction, about running and growing a family-owned luxury home building business in Southwest Florida. Bill shares how he started out working as a laborer for his dad, why he almost chose a different career path, and what led him to step into sales and eventually take on a leadership role in the company.
Bill explains what it’s like working in a family business and how he and his siblings gained ownership after years of learning the business from the ground up. He also talks about how important it is to hire the right people and create a team that works well together. Bill believes in hiring based on character and attitude rather than just experience, and he shares how that approach has helped their company build a strong reputation.
The conversation covers what makes building in Florida unique, including the cost of dirt, seawall issues, and dealing with local wildlife. Bill also explains why it’s important to be honest with clients during lot selection and early planning. His company focuses on custom, high-end homes, and he outlines how they’ve built systems to keep projects moving smoothly.
Bill also shares why content creation matters in the construction world. He explains how video and social media have helped bring in new clients and build trust before people even step into their office. Bill believes it’s worth the effort, even if it’s uncomfortable at first, and encourages other builders to do the same.
Guest Details
- R.K. Reiman Construction Website: https://rkreiman.com/
- Bill on Instagram: https://www.instagram.com/imbillreiman
- R.K. Reiman Construction on Instagram: https://www.instagram.com/rkreimanconstruction/
- R.K. Reiman Construction on YouTube: https://www.youtube.com/@Reimanmedia
Episode Sponsor
First Continental is a specialized private lending company with an exclusive focus on non-recourse financing for residential lot acquisition and development. To learn more, visit www.firstcontinental.com.
Watch The Full Video of This Episode
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