Ryan sits down with Peter Murphy Lewis to talk about how storytelling can help developers and builders attract better talent and build stronger teams. They break down simple, practical ways to use video and real stories to stand out in today’s labor market.
Industry News: Trump Homes, Falling Birth Rates, and Top 25 Housing Markets Affordability

Episode Overview
In this episode of The Land Development Podcast, Ryan and Charles tackle three big topics shaping the housing industry. They kick things off with a discussion on “Trump Homes,” a rent-to-own initiative tied to the Trump administration. Charles shares why this model has repeatedly failed in the past, pointing out the gap between renters and true homeownership. The conversation expands to how industry headlines often miss the deeper realities on the ground.
Next, the conversation turns to interest rates and Trump’s pick for the Federal Reserve chair. The hosts play a clip from President Trump, signaling that lower interest rates are coming. Charles explains why Trump’s leadership style means he’ll only nominate someone who aligns with his views, and that likely means cheaper borrowing is ahead. They also take a deeper look at the new $77.3 billion federal housing budget and question if all that spending is really helping people afford homes.
One of the most eye-opening parts of the episode comes when Ryan and Charles examine America’s falling birth rate. They highlight new projections showing that deaths will outnumber births in the U.S. by 2030, a trend that could reshape the housing industry for decades. Charles explains how fewer young people impacts everything from home sales to long-term economic growth, and why other countries struggling with this haven’t found a reliable solution.
Finally, the hosts break down new data from Zonda showing the top 25 housing start markets. The takeaway? There is no single “U.S. housing market.” Every metro area is its own story, and national headlines don’t reflect what’s really happening on the ground. With AI and local data at our fingertips, Ryan and Charles urge developers to dig deeper and make better-informed decisions based on their local markets.
Guest Details
Resources From Episode
- Fox Business on YouTube: What to know about ‘Trump homes’
- NBC News: President Trump says nominee for Fed chair wants to lower interest rates
- Senate Appropriations: Congress Approves FY 2026 Transportation, Housing and Urban Development Appropriations Bill
- Daily Citizen: American Deaths to Exceed Births Faster Than Expected, CBO Reports
- WHYY: The right’s plan to boost birthrate
- U.S. Fertility Rate by State Chart
- ResiClub on LinkedIn: Fertility rate by state chart
- Ali Wolf on LinkedIn: What did we learn about the housing market
Watch The Full Video of This Episode
You might also like one of these episodes…
Making Housing More Attainable at Scale with Keith Miller
Keith Miller joins the show to talk about his focus on building attainably priced homes at scale in Montana, why he’s using factory-built housing, and what it really takes to bring new supply to fast-growing markets.
Industry News: Homebuyer Demand Drops, Millennials Clash Over Housing, and NYC Tax Hike Threat
Ryan and Charles break down falling homebuyer demand, a heated TikTok debate on millennial housing choices, a proposed property tax hike in New York City, and what a shrinking U.S. population could mean for developers.






