Ryan sits down with Peter Murphy Lewis to talk about how storytelling can help developers and builders attract better talent and build stronger teams. They break down simple, practical ways to use video and real stories to stand out in today’s labor market.
Sharing the Success of Construction Growth Through an ESOP with Sonny Hall

Episode Overview
In this episode, host Ryan Glick sits down with Sonny Hall to talk about the remarkable growth of Absolute Group. Starting with their humble beginnings in concrete foundation work, they’ve expanded into various construction areas, transforming the company into a diverse enterprise.
Sonny opens up about the significant decision to adopt an Employee Stock Ownership Plan (ESOP). This move wasn’t just a strategic exit for the founders; it was a step that brought the employees closer to the heart of the company, creating a strong, invested workforce and a unique company culture.
The conversation also touches on the challenges and rewards of managing a large, diverse team in the fast-paced world of construction. Sonny shares his insights on dealing with complex business environments, from handling regulations to understanding the needs of his employees. He reflects on how his role has evolved from an entrepreneur to a leader of a substantial organization.
Lastly, Sonny talks about venturing into land development, sharing the hurdles and opportunities this has brought. The episode offers a real-world look into the resilience and innovative thinking required in the land development and construction sectors.
Guest Details
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