Ryan sits down with Peter Murphy Lewis to talk about how storytelling can help developers and builders attract better talent and build stronger teams. They break down simple, practical ways to use video and real stories to stand out in today’s labor market.
Why Outreach Matters in Development with Eric Nelson

Episode Overview
In this episode of The Land Development Podcast, Ryan talks with Eric Nelson, Vice President of Community Development at Trumark Homes. With over two decades of experience in land planning and entitlements, Eric shares his journey from wanting to be a firefighter to becoming a leader in one of California’s most respected homebuilding companies. His unique background in construction, outreach, and planning has shaped the way he approaches each project with a focus on community and long-term impact.
Eric discusses the challenges of getting projects approved in California, where a simple project can take two years, and complex ones can stretch over a decade. He shares how understanding local politics, building relationships with staff and council members, and navigating ever-changing regulations are critical for success. His hands-on approach, like knocking on doors and attending local events, helps break down barriers and build trust with communities.
The conversation also explores how developers can manage public opposition, misinformation, and the perception of developers as outsiders. Eric emphasizes the power of listening, being honest, and building trust early and often. He explains how every interaction, from a letter to a community meeting, is a chance to create a better path forward for both the developer and the neighbors.
Finally, Eric gives actionable advice for new developers, including how to avoid common entitlement mistakes and the importance of emotional intelligence. He explains why outreach isn’t just about approval, it’s about creating long-term partnerships with cities and residents alike.
Guest Details
- Email Eric: enelson@trumarkco.com
- Eric on LinkedIn: https://www.linkedin.com/in/enelson01/
- Trumark Homes Website: https://trumarkhomes.com/
Episode Sponsor
Maverick Water Group is a trusted water partner to some of the largest master-planned developers, builders and leadership teams of the fastest-growing cities in the country. Maverick is a purpose-driven water infrastructure company that is addressing our growing water stress and supply crisis by bridging the gap between rising demand and limited public funding.
Watch The Full Video of This Episode
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