In this episode, Ryan Glick sits down with Erica Sinner, founder of Ladies in Land, to discuss how she launched and scaled a grassroots movement that’s now active in nearly 20 markets nationwide. What started as an educational alternative to wine-based networking events quickly became a hub for women in the land industry to learn from each other and grow together. Erica shares how her professional background in sales and land acquisition helped shape the mission of her organization.
Erica explains the early days of Ladies in Land, including the moment she realized there was a real gap in the industry when it came to meaningful education for women. Instead of waiting for someone else to take the lead, she brought together professionals across the entire land process, from attorneys to engineers. And, she created a simple, recurring format that worked: choose a topic, invite an expert, and learn from one another. The results were clear. Interest kept growing, and the movement began to spread.
As the organization expanded into new markets like Austin and Dallas, Erica faced a common challenge: maintaining consistency while allowing for local leadership. She compares the brand’s method to how you’d expect a vanilla latte to taste the same at any Starbucks across the country. This episode also dives into the behind-the-scenes work required to grow a mission-driven organization while working a full-time job, balancing family life, and giving up personal time to make it all work.
Erica also shares what’s ahead for Ladies in Land, including a university feeder program launching next year and plans to add 20 more chapters. She speaks candidly about leadership, mentorship, and the need for intentional spaces where women can learn, grow, and connect in an industry that’s still male-dominated.
Ryan sits down with Peter Murphy Lewis to talk about how storytelling can help developers and builders attract better talent and build stronger teams. They break down simple, practical ways to use video and real stories to stand out in today’s labor market.
Keith Miller joins the show to talk about his focus on building attainably priced homes at scale in Montana, why he’s using factory-built housing, and what it really takes to bring new supply to fast-growing markets.
Ryan and Charles break down falling homebuyer demand, a heated TikTok debate on millennial housing choices, a proposed property tax hike in New York City, and what a shrinking U.S. population could mean for developers.